About SuperKirana | Leading Supermarket Franchise in India
about superkirana

Our Story - Building a Stronger
Retail Future for India

SuperKirana started with a clear purpose; In order to strengthen India’s kirana stores and help them stand out in a competitive-landscape. As large retail chains expanded with scale and technology, several local store owners struggled with limited access to organised supply chains, modern tools, professional branding, and sustainable growth opportunities.

Identifying this major gap, SuperKirana was truly built as a community-first supermarket ecosystem. From day 01, the focus has been working precisely and closely with Kirana, understanding real operational challenges, and creating practical solutions that perfectly deliver results at the store level.

Today, SuperKirana collaborates with kirana owners and retail entrepreneurs across India, and blends modern retail systems with the trust of neighbour stores. By enabling smarter operations, stronger profitability, and long-term scalability, we help local businesses become future-ready supermarkets and stay deeply connected to the communities they serve.

What defines SuperKirana:

  • Built for Indian kirana stores, not copied from global retail models
  • Focused on Tier 2 & Tier 3 India
  • Powered by community, technology, and partnerships
  • Designed for long-term, sustainable growth

Our Mission and Vision

At SuperKirana, we’re dedicated to completely transforming India’s kirana stores into modern, technology-driven retail hubs. We offer strong supply chains, numerous advanced digital tools, and hands-on business support, enabling local stores to streamline operations, enhance their profitability, compete confidently with large chains, and maintain their connection to the community. SuperKirana believes that the growth of Kirana stores fuels the growth of local economies.

We actually envision building India’s most reliable and scalable supermarket ecosystem and bridging the gap between traditional kirana stores and modern retail. Our goal is to create a sustainable grocery model where small businesses flourish through innovation, affordability, and exceptional customer experiences. By integrating technology, operational expertise, and a strong franchise network, we aim to make every neighbour home to a well-managed, profitable, and customer-centric SuperKirana store.

Contact Us
Modernize kirana stores with technology

Modernize kirana stores with technology

Helping store owners adopt POS systems, inventory tools, and data-driven decisions.

Enhance customer shopping experiences.

Enhance customer shopping experiences.

Clean layouts, better product availability, and consistent pricing for everyday shoppers.

Build a sustainable retail ecosystem

Build a sustainable retail ecosystem.

Long-term growth for partners through efficient operations and ethical practices.

Drive innovation for small businesses

Drive innovation for small businesses.

Enabling kirana owners to grow without losing control or local identity.

Step Into the Future with Superkirana

Aapka Vyapar, Hamari Jimmedaari

SuperKirana creates a modern supermarket and grocery retail ecosystem that empowers kirana store owners and local entrepreneurs across India. By utilising technology, strong supply chains, strategic branding, as well as hands-on operational support, we’re here to help traditional kirana stores evolve into well-managed, profitable retail outlets and preserve their local identity.

Our franchise-driven approach prioritises sustainable growth, truly efficient operations, and an enhanced shopping experience for customers. With SuperKirana, kirana businesses are fully equipped to thrive confidently in India’s evolving retail landscape, expand their reach, and strengthen their role within the community.

Largest Network of Stores
Largest Network of Stores

Be part of one of India’s fastest-growing supermarket franchise networks, designed to help local kirana stores scale with confidence and consistency.

Modern & Spacious Store Design
Modern & Spacious Store Design

Professionally designed store layouts that improve product visibility, customer movement, and overall shopping experience.

Budget-Friendly Franchise Models
Budget-Friendly Franchise Models

Flexible and affordable franchise models that suit kirana owners, first-time entrepreneurs, and growing retail partners.

Logistics & Inventory Management
Logistics & Inventory Management

Centralized logistics and smart inventory systems to reduce stock issues, control costs, and ensure timely product availability.

Supply Chain & Warehousing Support
Supply Chain & Warehousing Support

Strong supply chain and warehousing support that ensures consistent product flow, better margins, and faster store operations.

Wide Range of Trusted Brands
Wide Range of Trusted Brands

Access to a wide portfolio of trusted national and regional brands curated for daily grocery needs and local demand

Who We Serve

SuperKirana is transforming the way kirana stores and local retail businesses operate by offering a modern supermarket model designed to boost profitability, streamline operations, and strengthen community connection.

Kirana Store Owners

Elevate your existing kirana store with smart retail technology, strategic branding, and an efficient supply chain while keeping the local charm intact.

New Entrepreneurs

Step into the retail world with structured supermarket franchise systems, expert guidance, and complete operational support.

Local Communities

Improve access to quality products and create smoother shopping experiences for customers in Tier 2 and Tier 3 cities.

Why SuperKirana Stands Out

With SuperKirana at the helm, we’re turning traditional Kirana stores into tech-enabled fintech powerhouses that are profitable and prepped for future ready superkirana.

Industry-Wide Impact
Industry-Wide Impact

We have crafted a clear roadmap aimed at benefiting India’s 13 million Kirana stores.

Scalability Focused
Scalability Focused

Our strategy is rooted in expanding from 100 hubs initially to an impressive network of 500 Franchisee retail hubs under superkirana models inter connected with our community empowerment model.

Financial Backbone
Financial Backbone

We prioritize technology adoption alongside financial empowerment through Fintech automation.

Sustainability with Community Focus
Sustainability with Community Focus

Our model emphasizes collaborative transformation within the retail sector through community building.

superkirana-store
Our Purpose & Values

Creating exceptional value for all the lives we touch

At SuperKirana we promise to L.E.A.D. with integrity in everything we do.

Integrity
Integrity

We lead with integrity

Listen
Listen

We listen to understand

Empower
Empower

We empower to succeed

Adapt
Adapt

We constantly adapt to stay ahead

Deliver
Deliver

We deliver our best always

What Customers Are Saying

Here’s how you can become a part of our successful community.

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